Eric the pekingese shot to fame at the weekend after taking home the Best in Group for Toy breeds accolade at Crufts and appearing in the live Channel 4 televised final.
But despite not winning the top title, the seven-year-old pooch has become an Internet and media favourite – even receiving major love from Youtube vlogging sensation and author Zoella, who is herself a pug owner.
https://twitter.com/Zoella/status/709117685448228869
Big names such as magazine giant Cosmopolitan have branded him ‘the happiest, healthiest ball of fluff canine you ever did see’ and are urging their readers to print out a picture of Eric and keep it on them at all times – to look at when they feel in need of cheering up.
Little Eric was also trending on Twitter with #eric and #ericthepekingese and has become a meme favourite.
#eric or pain au chocolate?? #crufts2016 pic.twitter.com/Llz4eQGZm2
— T (@tierney_brook) March 13, 2016
https://twitter.com/TiernanDouieb/status/709117287605932032
His proud owner, Mr Bert Easdon said: “Eric is a fantastic dog with a great character. I was going to retire him but decided to bring him back and this is his first show since Crufts last year.
“He’s a beautiful, sound and happy dog. After all these years I still get a real thrill when one of my dogs win.”
See this week’s Annandale Herald front page for more on Crufts and a story on Waterbeck girl Charley Donaldson and dog Hazel’s Crufts joy – out now!