Parkdean Resorts has spent £310,000 at Southerness Holiday Park to install and upgrade some of the accommodation. It is part of a £70 million investment in its business nationwide.
Last year the park welcomed over 22,000 visitors and employed 120 staff – and they expect to be busy again this season.
As a result, hiring has now started with vacancies in sales, food and beverage and housekeeping.
Parkdean Resorts chief executive Steve Richards said: “Despite the most challenging of years, we’re continuing to invest in our parks, creating an even better experience for holidaymakers and holiday home owners in 2021.
“We know how reliant the local economy is on tourism, and we’re confident that we can help the region recover by welcoming holidaymakers to enjoy a well-deserved staycation in Scotland.”
Meanwhile, a new habitat has also been developed at Southerness for rare Natterjack toads to support potential breeding.
Southerness is the most northerly site in the whole of the UK that has been colonised naturally by the species and work on the project has been carried out by Parkdean Resorts with the support of Amphibian and Reptile Conservation, Natural Scotland Heritage and NatureScot.
Simon Drury, from Parkdean Resorts, said: “Southerness is a key breeding colony for Natterjack toads, so this is really important conservation work which will also offer a wider benefit to wildlife, and local people as well. The park is very close to the SSSI and we’re always conscious of maintaining and protecting the local ecosystem, so we’re delighted to be able to contribute to help create breeding grounds for such a rare species.”