Ellie Paris Beauty nail salon were the first in the town to get the ball rolling by removing celebrity magazines for alternative options such as house magazines and even leaflets advertising businesses across the area.
Ellie said: “I saw salons down in Manchester do this on social media and thought it was a great idea.
“Mental health is a very important subject and some of the articles in celebrity magazines can have a negative impact on people.”
And Hays Travel, situated on the High Street, also joined this trend, swapping their magazines for travel brochures.
Travel agency manager Emma Boyd said: “I saw a post from Ellie on social media last Thursday and thought it was a good idea, so we started to do the same since last Friday.
“Mental health is such a big talking point in society and talking about it is important, so we do not hide away from it.
“At Hays, removing gossip magazines is something will be doing permanently.”
To show their support for Ellie’s initiative, Hays staff also dropped off some of their own brochures at the salon.
Ellie added: “Quite a lot of shops in Annan are following suit which is good to see.
“We’ve had a lot of people comment on it, especially with it being something different.”
